One of the most important things you can do to give you site a boost in search engine results is to regularly add new content to the website. The amount of content on a website, and the frequency with which it is added to and updated is one of the most significant factors that Google uses to rank a website.
The reason for this is simple. Google wants to promote sites that people will want to visit again and again. If a site is very rarely changed, and has the same content for month after month, Google rightly assumes that most people will not want to keep revisiting the site.
One of the easiest ways to add new content to a website in a natural way is to use a blog. A blog is a great tool because it allows you to add new content relating to a wide range of topics, whenever you have the time. However blogging is not quite as easy as it sounds for most of us. To be effective blog stories need to be several hundred words in length (we recommend around 500 words as a minimum). Finding the time to regularly sit down and write a quality blog post for your site can be hard.
That's where a professional copy writing service can help. If you can provide just an idea, or title, for a blog post then we can research and write a magazine quality article around that idea. Most of our customers are surprised by just how cost effective professional copy writing can be. For example we can produce a 500 word article, with a single revision, for just £35+vat.
Of course we can also produce longer articles (anything up to 2000 words is quite common) and allow for a larger number of revisions. We can also produce infographics, press releases, product descriptions and more. If you have anything specific in mind we'd be happy to provide you with a tailored proposal.
It is important to consider, when looking at profesional copy writing services, how much time will it save you. If you're spending a few hours a week to maintain your blog and you could be more productive by spending that time on marketing directly to your customers, or on other business tasks, then the copy writing is effectively paying for itself.
Even more importantly if you're the kind of person who struggles to find time to write a post once a week (the minimum we'd recommend), then you're not unleashing the full potential of your website. You could be doing better in search engines, and getting more enquiries, by making you blog work for you.
If you'd like to talk to us about professional copy writing services and how they can benefit your website please get in touch.
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