Prior to focussing on what the design of your new website will look like it is important to decide what features and content the website will incorporate so that these can be properly planned into the new layout and design.
When choosing the features and content for your website it is important to consider who your target audience is and what information you would like to convey. How do you plan to draw in new visitors and how will you get people to come back again?
Listed below are some website features that we can offer. It is important to only choose tools that are useful and relevant to your business and clients. Choosing features which are useful and relevant will have a much bigger impact on the future success of the new website than something which looks exciting but adds no real value.
Some of the above features will take time and effort to maintain. As part of your decision on what features to include you should consider who will be maintaining the features and how much time they will be able to commit to this. Don't choose features that need to be constantly updated unless you or a member of staff has the time and commitment required to keep them up-to-date, However if you are able to put in the time, a dynamic website can be a very powerful marketing and communication tool.
We are often asked by clients what they can do to improve their position in search engine rankings. This is not a simple question to answer as there are lots of different factors to consider. In this series we look at
Designing an effective website landing page will increase the number of site visitors that take the desired action. Below we discuss the web design and content factors which make a good landing page. It's worth first quickly defining what we mean
The term responsive design is often applied to modern web design. But what is responsive design and how does it apply to web software development? As more and more people access the internet from tablet and mobile devices it became
As we've covered in other blog posts one of the key factors in Google's ranking algorithms is the number and quality of in-bound links. But what exactly makes a quality in-bound link, and more importantly how do you get these