A hero banner, or hero image, is a large banner image placed prominently on a web page. With the rise in responsive design these kind of banners have become even more popular, because a responsive design allows the banner to be full width and therefore even more prominant than in a non-responsive design.
Often these banners can cover the entire screen of the home page of a site. They can also have content embedded within them, from simple text headlines to input forms. We love hero banners at Webfuel, as they can generate a real impact on visitors from the second they arrive on a website.
An impactful landing page is a vital component of any website. Research has shown that the first few seconds on a website are crucial in grabbing the attention of visitors. Most visitors leave websites with the first 20 seconds of a visit. So making sure you present something visually stunning to grab those visitors in that initial glance is key to reducing your bounce rate.
So what makes a good hero banner and an impactful landing page experience? Here's what we think:
If your site's landing page experience is looking a bit dated then why not speak to Webfuel about having a redesign based around a stunning hero banner?
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Designing an effective website landing page will increase the number of site visitors that take the desired action. Below we discuss the web design and content factors which make a good landing page. It's worth first quickly defining what we mean