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We should all be using Google Analytics to track visitors to our websites. It's as simple as registering with Google and pasting a short piece of tracking code into the header of your web page.
This simple step then gives you access to an enourmous wealth of information on your visitors. Which pages are they looking at, how long are they staying on your site, what country are they from, what browser are they using, are they new visitors or returning visitors and ...read more >
The issue of web privacy has been generating a lot of press attention recently, mostly due to stories of companies leaking or selling personal browsing information which can then be used to target advertising to web visitors.
It's not uncommon for websites to track the behaviour of their own visitors and customise the content they display accordingly. When sites such as Facebook or Amazon adopt this strategy they can sell much more accurately targeted advertising to their customers based on the ...read more >
Flash has been in terminal decline for some time now. Ever since the decision by Apple not to support Flash in their mobile devices, and more recently by Microsoft to limit support for it in the next version of Windows. For a while people wondered what would replace Flash to allow us to produce interactive animations within web pages.
For a short while there was some suggestion that a new Microsoft technology called Silverlight might become prevelant, but in reality there ...read more >
Back in November Google announced another major change to the way it ranks web pages. The search giant updated its algorithms to give greater priority to "fresh" content. The rationale behind this change is that people are generally seeking news and information on the latest developments or current events.
The changes don't impact all searches, for example someone searching on William Shakespeare isn't looking for the most up to date information. The Google algorithms are clever enough to take the context ...read more >
You will often meet members of Webfuel out and about on the networking circuit. The next event we'll be attending is Love Business East Midlands.
Love Business East Midlands is a strategic alliance of 'like minded' businesses and organisations. Working together, whose aim is to inspire the business community and highlight the many successes within the East Midlands region.
Who is it for: Individuals from all size businesses in the East Midlands
When: Tuesday, 14th February 2012
Time: 9.30am - 4.00pm
Where: Donington ...
Does your website take advantage of Google's latest trend, the +1? If you have a website and you want to maximise your traffic you might want to start thinking about whether you should be implementing the +1. Since Google came out with the concept it makes sense that it may eventually be given consideration in regards to Google rankings.
What is Google +1?
The +1 is similar to what Google buzz used to be. It's a way that users can recommend ...read more >
As smart phones are becoming more ubiquitous you may be wondering how your website fares when potential clients look you up on their mobile. The new website from Google - www.howtogomo.com may be able to provide an insight into your website's performance in the mobile sector.
HowToGoMo is a website which Google have created in order to help business owners evaluate the performance of their websites on mobile devices. A virtual mobile device is simulated, displaying your website on its screenread more >
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