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Webfuel Campaign Manager is an industry leading enewsletter campaign platform. We can design and build an enewsletter template that will be compatible with all major email browsers. These templates are incorporated into Campaign Manager which has a built in editor allowing you to populate the template, adding stories, images and personaliation based on your mailing list. Campaign Manager keeps track of your mailing list(s) and can be integrated with your website so that subscription requests on the website are automatically fed into your lists. When a newsletter is sent via Campaign Manager the software tracks all opens, clicks, unsubscribes and bounces. It automatically feeds this information back into your list, removing unsubscribes and bounces from future sends to ensure you remain compliant with anti-spam legislation. Campaign Manager includes comprehensive reporting so that you can measure the effectiveness of your campaigns, and drill down to individual recipients to see what campaigns they have opened and which links they have clicked on. The software also includes many advanced features including autoresponders (automatically send out emails to individual recipients based on specified criteria), A/B campaigns (compare two different versions of the same campaign to assess the impact of changes to your marketing strategy) and much more. Any campaigns created on Campaign Manager can be automatically added to a page on your website so that website visitors can also view them. If you think enewsletter campaigns may be an effective way of communicating with your customers and potential leads then our Campaign Manager software provides the best solution for creating, managing and understanding the results of your marketing. |
Require Website Design Services?The first step would be to fill in our web design brief, or simply email or give us a call on 0333 240 1088.
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Newsletter Campaign Tips |
How Much Should I Spend on My Web Site? |
It's Not All About the Design, Content Matters |
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Many clients have found our Campaign Manager software an invaluable tool for keeping in touch with their suppliers, contacts and leads. Here we share some of our tips on producing an effective newsletter campaign. 1. The Subject Line and Sender All email browsers will display the email subject line and sender. If these aren't right then your carefully crafted campaign could be sent straight into Deleted Items! It's important to grab the attention of the recipient without appearing too much like a hard sales pitch. Successful subject lines set out a compelling headline offer such as a discount offer, a free trial or a new product. Subject ... read more >> |
Usually the first question we get asked when we go to see a potential client is "how much will my website cost?" The easy answer to this is - the larger your budget the more time we can spend on your website design and build, and the better the final web site will be. However, as we all know funds aren't limitless and in current times budgets are tight. When we first meet with you we will ask several questions one of which will be, 'what is your budget for this web site development'. The answer to this question enables us to optimise the web site design and development ... read more >> |
If you want your website to be valuable to your customers and generate a consistent stream of good leads for your business what do you need to focus on? The design can often become the focus, but if you want your website to fulfil its potential then the content matters just as much. It's a mistake to see your web site's content purely as filler, a rushed job to be got through at the end of the web development project. Your web site content is vital: your words ARE your messageit is how you communicate your value and get your point across. We usually recommend that a client ... read more >> |
