The change in legislation was prompted by a wide spread use of cross site visitor behaviour tracking cookies. These cookies allow websites to target their advertising based on your previous browsing activity, even if that activity took place on another site! For example you might search for 'shoes' on one website and then see lots of adverts for shoes popping up on several other sites you visit.
The law does distinguish between cookies which are essential for the purposes of making your website work, and cookies which exist for other purposes (most commonly for tracking visitors behaviour). In the case of cookies which are essential to the operation of your website the legislation allows for implied consent. This means that provided your website makes it clear that these cookies are being used, explicit consent is not required.
In the UK the Information Commissioner (ICO) is taking a relaxed approach to analytics cookies (e.g. Google Analytics). Their guidance is that analytics cookies are fairly unobtrusive and therefore, as long as you inform users about their use, explicit consent is not required.
Apart from a few lonely supporters the reaction from most website owners to this new legislation has been entirely negative. Many view it as an ill-conceived law that fails to appreciate the technical reasons for which many cookies are used. Many are holding out for a change in the legislation or for some kind of meta-solution from browser vendors and major web players like Google and Facebook.
However, irrespective of how individual website owners feel about the law, it is likely that as awareness of this issue grows website users will be more likely to trust and engage with companies that clearly demonstrate they are respecting their online privacy choices.
As a website owner, in order to achieve compliance with the law there are three things you must do:
If you would like to discuss the cookie compliance law and how it applies to your website please give us a call on 01509 852 188.
For further information you can read the Information Commissioner's advice (PDF - 400Kb).
If you have a website or email on your own domain then you will have DNS records. But what are DNS records exactly, and how do they work? If you'd like to learn a bit more about DNS then read on.
Any effective SEO campaign starts with keyword analysis. Before we can decide where to target our SEO efforts we first need to understand what keywords we are going to be getting to Google page 1. Our keyword research revolves around
It's hard to do everything on your own. Including growing your online presence. Google places a great deal of value on the number and quality of sites that link back to your site. Growing your organic SEO rankings without quality
Webfuel's Campaign Manager software is a great tool for managing large email distribution lists and sending marketing email campaigns to hundreds or thousands of recepients. We have recently released a range of free, customisable newsletter templates that are easy to