Bespoke web applications since 2006

Software shaped around your team, and the data it depends on.

We build web applications around a specific team or process: tools that capture, manage and report on the information you rely on, made for the way you actually do things.

Capture

Simple forms that get the right information, first time.

Manage

One trusted place for everything, instead of a dozen spreadsheets.

Report

Reports that are ready when you need them, not a week later.

Does any of this sound familiar?

Most teams have a process or two that's outgrown the tools it runs on: a spreadsheet, a trail of emails, a system that's had its day. That's where we come in.

A spreadsheet that's quietly become critical

Only one person really understands it, and everyone's nervous about breaking it.

The same information, collected three ways

Emails, forms and shared folders, all slightly out of step with each other.

Reports that take days to pull together

And by the time they're done, someone wants them cut a different way.

A trusted system that's reaching its limits

It's done the job for years, but support is drying up and changes are getting harder to make.

Serious engineering. Simply explained.

You don't need to be technical to work with us. Here's what you can expect, with a little of what's going on underneath, if you're curious.

It fits the way you work

Built around your process and your terminology. No forcing your team into someone else's idea of how things should be done.

Under the hood Custom data model, configurable rules and validation

Your data is in safe hands

Hosted in leading cloud data centres and protected at every step, with access limited to the people who need it.

Under the hood Enterprise-grade cloud hosting, encrypted connections and storage, access controls

Accurate, with every change on record

Checked as it's entered, so mistakes are caught early, and you can always see who changed what, and when.

Under the hood Input validation, full audit trail, automated backups

It works with what you already have

Bring in existing spreadsheets, pull from corporate systems, and get data back out in the formats people already use.

Under the hood Data migration, APIs and integrations, Excel import/export

Reporting you can rely on

Dashboards and reports that answer the questions your managers actually ask, always up to date.

Under the hood Live dashboards, scheduled reports, connections to the BI tools you already use

It keeps working for years

We look after what we build and adapt it as your needs change, so it doesn't become tomorrow's problem spreadsheet.

Under the hood Monitoring, managed hosting, ongoing support

Teams we've helped

A few examples. Much of our work is confidential, so some names and details have been changed to protect privacy. We're always happy to talk through something similar to your situation.

A UK engineering firm building bespoke machines

Every project, part and hour, in one place

An engineering company designs and builds one-off machines for its customers. We built the system that runs the work behind them, from the first enquiry and the parts on order to the last hour booked.

Job costingPurchasingTime cardsSince 2016
Read the story
Advisers and managers at NIHR-funded research support services

Every enquiry, every hour of support, ready for the funder

Research support teams help researchers turn ideas into funded studies, and account for every hour of that help to the funder. We build the systems they work in, from a researcher's first enquiry to the annual return.

Case managementResearcher portalFunder reporting
Read the story

We don't just do the big stuff

Not every project is a company-wide system. Over the years we've built plenty of smaller, sharper tools that solve one problem really well. Here are a few.

Product photography

Seasonal shoots, organised and delivered

A photo management tool for a national product photography studio. Thousands of images from every seasonal shoot are catalogued, checked and submitted to a national retailer to its exact specifications.

Healthcare supply

One online shop, three back-office systems

A healthcare supplier's ecommerce website, kept in step with its catalogue management, stock control and accounting software, so products, prices, stock and orders always agree.

Automotive

Returns and quality, tracked to the part

Software for a national car parts manufacturer to track returns and quality assurance across thousands of trade customers, from the first claim through to the root cause.

Small business software

Everything a dog groomer needs to run the diary

A subscription app for dog groomers: appointments, online booking for customers, automatic text reminders and photos of every groom, all from a phone or tablet.

Digital agency

Hundreds of websites, one clean interface

A multi-tenant content management platform that lets a web design agency run hundreds of client websites from one place, consistently and without the clutter.

Retail subscriptions

Coffee subscriptions customers run themselves

Customers of a national coffee retailer sign in to change their preferences, choose how often their coffee arrives and get recommendations for what to try next.

Product configurator

Design your own office chair

An interactive tool, embedded in a manufacturer's website, where customers pick the parts, colours and materials of their perfect chair and watch it change in real time.

Security

Every camera, one secure view

A platform linking a national security company's cameras to one central system, so each customer sees their own live feeds and gets alerts the moment something happens.

Whatever you're looking for, there's a good chance we've built something like it in the last 20 years. And if we haven't, we'd enjoy the challenge.

Tell us what you need

We start with a conversation, not a specification.

You know your work. We know how to turn it into good software. The process is designed so you never have to translate one into the other.

  1. 01

    Talk it through

    Tell us what's frustrating, in your own words. We'll ask questions, look at what you use now, and suggest what's worth building.

  2. 02

    See it early, shape it as we go

    You'll be clicking around a working version within weeks, not reading documents. Your feedback steers what comes next.

  3. 03

    We stay around

    Once it's live, we look after it and keep improving it. The people who built it are the people you call.

Twenty years, almost entirely by word of mouth.

Since 2006 we've been building software for teams that need something made for them, and most new work still comes from someone we've helped before. We think that says more than we could.

2006 Founded
47 Systems in use today
17 yrs Longest client relationship
I can't recommend Webfuel highly enough. They have consistently delivered exactly what we've needed, on time and at a very reasonable cost.
Long-standing client A UK university

Someone mentioned us? Let's have a chat.

No technical brief needed. Just tell us what your team is trying to do, or what isn't working, and we'll take it from there.