Web designers call it "the hamburger". The three stacked lines, often in one of the top corners of a website, which users click to see a menu of pages on the site. Its use is ubiquitous across websites when viewed on smaller screens such as mobiles and tablets. However as visitors' familiarity with this icon has grown, the use of this navigation solution on desktop versions of more sites is also increasing.
Minimalism is a design trend which has endured and grown over the last few years due to its focus on clean, simple and easy-to-navigate aesthetics. It is therefore of little surprise that hamburger menus are popular on desktop websites as they promote minimalism in terms of both design and function. Placing your website's navigation under a hamburger menu makes the design of the site sleeker and cleaner and most people are now familiar enough with the pattern and action required. But this is most definitely something which won't work for every website and has several pitfalls.
We would generally advise against using this style of menu for e-commerce and news sites where the consequences could possibly be harmful. On news and ecommerce websites discoverability of topics and items are critical to the user experience and forcing users to open the navigation menu in this situation may create unnecessary friction.
Time Magazine is an example of a news based website which does use a hamburger menu. However they have attempted to combat discoverability issues with a 'just posted' column to the left of the page which shows recent news stories. There is also a prominent search feature. However hidden navigation can still alienate users as they still need to click to view the full content/topics of a site as appose to scanning the page.
Web design is all about laying out elements and prioritising the elements of a site to regulate how and when visitors absorb your key information. Even if your website's global navigation is difficult to design and perhaps even hard to maintain, we believe that most sites will still see the benefits of displaying their top-level categories to users straight away. It's without doubt one of the most effective ways of enabling visitors to quickly grasp what your website is about.
If you did decide to implement a hamburger menu there are a couple of ways to check it hasn't had a detrimental affect on your website's effectiveness. Rising bounce rates on your landing pages is the first indicator. If visitors are having trouble navigating your site or you are creating user friction then they won't stick around. The second idicator is where users are clicking, are they actually clicking the hamburger menu? If not then you know something is amiss. User behavior determines whether you should use a hidden navigation drawer on a full-desktop site. Don’t sacrifice usability and discoverability for aesthetics.
One of the key factors that Google looks at when ranking a site is the number and quality of sites that link to it. Google's ranking algorithms work by treating the entire internet as a giant web of connections. If
Webfuel are proud to announce the launch of our Google Keyword Finder tool. This tool has been part of our online SEO dashboard for our SEO campaign clients for some time, but we are now opening it up for anyone
High quality content is crucial to the success of any website in order to retain visitors and have a high ranking on search engines. Of course the design of the website is essential in making a good first impression on
One of the great things about WordPress is the range of professionally designed templates that are available online for you to use, rebrand with your own logo / colours and of course add your own content. Many small businesses simply do