A hero banner, or hero image, is a large banner image placed prominently on a web page. With the rise in responsive design these kind of banners have become even more popular, because a responsive design allows the banner to be full width and therefore even more prominant than in a non-responsive design.
Often these banners can cover the entire screen of the home page of a site. They can also have content embedded within them, from simple text headlines to input forms. We love hero banners at Webfuel, as they can generate a real impact on visitors from the second they arrive on a website.
An impactful landing page is a vital component of any website. Research has shown that the first few seconds on a website are crucial in grabbing the attention of visitors. Most visitors leave websites with the first 20 seconds of a visit. So making sure you present something visually stunning to grab those visitors in that initial glance is key to reducing your bounce rate.
So what makes a good hero banner and an impactful landing page experience? Here's what we think:
If your site's landing page experience is looking a bit dated then why not speak to Webfuel about having a redesign based around a stunning hero banner?
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An ongoing debate in web design has been the scroll vs the click. Do users visiting a website prefer to scroll through a long page or click through to new pages? 2015 has possibly seen the demise of non scrolling websites, and
Webfuel are pleased to announce our partnership with Olark, for live customer chat. By integrating your website with Olark you can chat in real time with your website visitors. One of the biggest factors in website bounce rates, particularly e-commerce