With an estimated 45% of all web browsing now happening on mobile devices it has never been more important to ensure that your e-commerce site is mobile responsive. If your e-commerce framework is not mobile friendly you are quite literally turning away customers.
Making an e-commerce website mobile friendly requires a little bit more thought than a simple brochure site. For a start e-commerce websites tend to need to show more complicated information than just plain text and images. Pricing details, multiple product images, selectable variations and product options all need to be built into the responsive template so that they work well for visitors on all devices.
Then there is the checkout process, arguably one of the most critical parts of any e-commerce website. This too must be tuned to render clearly on all devices so that visitors aren't put off once they get into this stage of the process. In particular this stage is about presenting the order details clearly and easily, and getting delivery and billing details from the customer using simple and easy to follow steps.
Finally the payment gateway should be selected so that it to offers a simple to navigate mobile experience. Far too many payment gateways still focus predominantly on desktop visitors. But some such as PayPal and Stripe are highly mobile optimised and just switching to a gateway that works well on mobiles could result in a significant boost in conversions.
Webfuel have extensive experience in designing and delivering mobile friendly large e-commerce sites. For example we recently launched a new version of the RAL Display Marketing website fully optimised for mobile, supporting 100's of products, all professionaly displayed across the entire spectrum of devices.
If you're not sure that your website is maximising the potential for mobile sales, or you'd just like to consider a redesign or increase in the functionality that your site offers, please give us a call.
2 distinct and somewhat opposite web design trends we'll be seeing more of in 2016 are the use of rich illustrations and animation. Rich Illustrations In the past web site designers have relied heavily on stock photography and image libraries to provide the
When we undertake a template website build our process is a little different to a bespoke web design process. This blog post covers the steps we go through for a template website design & build process, from conception to launch. Step 1:
You can now access over 31 million royalty free stock images from within the Webfuel CMS file manager. We have partnered with Bigstock to bring you their entire stock image library without having to leave the CMS. The prices for
GDPR is finally here! If you are an existing Webfuel client please take some time to familiarise yourself with our GDPR Compliance Statement. If you are an existing Webfuel customer and your organisation's Data Controller this statement should go some way