We are always being told that ‘content is king’, but what qualifies as good SEO content? How can you create content that is good for your website, good for users, and good for search engines? Here are some key characteristics of great SEO content – use these guidelines to help you ignite your site’s content.
We can all agree that content has now become part of the SEO basics, but what makes it so compelling for your business?
Don’t fall into the SEO trap of chasing after volume and neglecting quality – the SEO gains achieved by an in-depth piece are better than those made from lower quality content.
Content is made for consumption and must be based on audience & market research.
Good content comes from your audience. It uses their language, answers their questions; and speaks to their hopes, fears, and desires.
You need to intimately know your keywords. Keyword research in 2017 is not about two or three letter phrases, but about broadening your search out to wider content themes, semantic SEO variants, and user questions.
Great content doesn’t stop and meander aimlessly – it flows. That’s why it’s good for SEO – it has a clear purpose. Trying to do too many things at once will make your content messy and unclear.
Good content sits at the heart of an organisation and is aligned with its goals and internal resources. Don’t make the mistake of assigning content to just the SEO team – it needs to be everyone’s responsibility.
Get all the different departments involved when creating flagship content. Your content will be much more authentic and successful if experts have been consulted. Here is how to create a culture of content within your organisation.
Be clever about how you use internal resources – integrate SEO and content activities with the wider marketing calendar.
What is the point of rehashing the same old topics that have already been covered by your search competitors? Go above and beyond by finding new content avenues to explore.
You need content that is going to get people talking and sharing. This takes a lot more than just adding a “share now” button – you need factor in shareability from day one.
Use different formats, new angles, and multiple author voices. Don’t keep pushing out the same stuff over and over again.
Have you been struck by an example of great content recently? What made it so good?
Gareth Simpson – Technical SEO & Startup Founder
Gareth has worked as an SEO for almost a decade now and has recently started freelancing as a technical SEO in Bristol. His SEO specialisms are content and blogger outreach...and he likes green tea. Follow him on Twitter.
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