Most website owners nowadays know about Google Adwords, and how they can use it to put their adverts at the top of the Google search listings. But not everyone is familiar with the Google Display Network, which can be used to put your advert on other websites.
The Google Display Network is part of Adwords, but instead of displaying your advert just on search results you can have your advert shown on thousands of websites which have signed up to display adverts for the network. Your adverts are targeted at websites which are showing content related to your search terms which helps to target the ads at people that are most likely to be interested.
You can advertise on the Google Display Network in a variety of formats and sizes with text ads, static and animated image ads, rich media and video ads. The adverts will be displayed across the entire range of web enabled devices including desktops, tablets and mobile phones.
As with other Adwords campaigns Google gives you detailed control over your budget and how you target the ads including:
You can manage the costs of your campaign using the usual cost-per-click and daily budget tools that you already use for Adwords. As you'd expect you get detailed analysis of where your adverts are being shown and how many clicks you are getting. This allows on-going refinement of your campaign to maximise the return on your budget.
On the flip side, if you have a site which is getting a lot of traffic you can generate revenue by signing up to show ads that relate to the content of your site. This is known as AdSense. You can show adds in specific areas of your pages, or allow Google to add hyperlinks directly to words in the content of your page.
If you would like to discuss how Google advertising, Adwords, Google Display Network or AdSense could add value to your website please give us a call.
AdWords is complicated, very complicated, and there are lots of things to consider when setting up an AdWords campaign. Here we've listed a few of our favourite tips and tricks. The kind of things we often find when we review a
Google has recently announced an update to its Penguin algorithm, this is the fourth such update and is therefore creatively dubbed Penguin 4.0. What is Penguin? Penguin is part of Googles search engine ranking algorithm. The primary function of penguin
Although all business want the design of their website to look great and grab a users interest, it is the websites usability and copy which will make or break the user experience. Good website copy should be: customer-focused clear &
If you sign-up for an SEO campagin we will perform a range of monthly tasks all focused on getting your site to Google page 1 for the campaign's target keywords. The exact composition of each campaign will vary depending on