How do you know when it is time for a logo redesign? The first and most obvious thing to consider is when was your logo designed? Is it a recent design, or have you been using the same logo for 10 years? Your logo is one of your strongest marketing tools and keeping it fresh and on trend sends an important message about your business.
Just like fashion and hairstyles, logo designs follow certain trends over time. One of the main features of current logo designs is simplicity. This is driven by the changing nature of the internet. Companies are advertising on a range of different media, often on mobile devices, or on Facebook/Twitter, as well as on their own websites. Highly complex and detailed designs often don't translate well to these different media as the logo will be resized/scaled to fit the various sites.
Here are some examples of how logo designs have been simplified and made more "mobile friendly" over time:
As you can see there has been a steady trend towards simpler cleaner designs. If your logo was designed some time ago perhaps it's worth considering if it is clean and simple enough to translate to mobile devices and social media. Is it instantly recognisable and impactful like the simple designs above or is it starting to look over complex, fiddly and cluttered?
If you'd like to talk to us about a logo redesign exercise please give us call on 01509 852 188 .
Many web applications require some sort of reporting functionality. One of the most powerful frameworks for developing complex reports is Microsoft's SQL Server Reporting Service (SSRS). Webfuel web applications use SSRS to deliver complex reporting functionality for our clients. Developing
SEO doesn't have to be hard. There are some fundamental techniques and practices which can set you on the path to better Google rankings. While the rules that Google uses to rank sites are changing all the times, the tips
When you download your email to your local devices (desktop/mobile phone) you will almost always be using one of two ancient email protocols. Either POP (aka POP3) or IMAP. The way you choose to download your email, which protocol you
Social Media is about engaging people. People are looking for unique and interesting content to read and share. Most users of social media only spend a few minutes on each session. They scan feeds quickly and will move on if