Prior to focussing on what the design of your new website will look like it is important to decide what features and content the website will incorporate so that these can be properly planned into the new layout and design.
When choosing the features and content for your website it is important to consider who your target audience is and what information you would like to convey. How do you plan to draw in new visitors and how will you get people to come back again?
Listed below are some website features that we can offer. It is important to only choose tools that are useful and relevant to your business and clients. Choosing features which are useful and relevant will have a much bigger impact on the future success of the new website than something which looks exciting but adds no real value.
Some of the above features will take time and effort to maintain. As part of your decision on what features to include you should consider who will be maintaining the features and how much time they will be able to commit to this. Don't choose features that need to be constantly updated unless you or a member of staff has the time and commitment required to keep them up-to-date, However if you are able to put in the time, a dynamic website can be a very powerful marketing and communication tool.
In the first part of this post we covered the e-commerce catalogue, variations and the payment gateway. In this part we look at the different features that can be built into an e-commerce store checkout. A e-commerce checkout is all
When we undertake a template website build our process is a little different to a bespoke web design process. This blog post covers the steps we go through for a template website design & build process, from conception to launch. Step 1:
Many clients have found our Campaign Manager software an invaluable tool for keeping in touch with their suppliers, contacts and leads. Here we share some of our tips on producing an effective newsletter campaign. 1. The Subject Line and Sender All
Webfuel's Campaign Manager software is a great tool for managing large email distribution lists and sending marketing email campaigns to hundreds or thousands of recepients. We have recently released a range of free, customisable newsletter templates that are easy to