Prior to focussing on what the design of your new website will look like it is important to decide what features and content the website will incorporate so that these can be properly planned into the new layout and design.
When choosing the features and content for your website it is important to consider who your target audience is and what information you would like to convey. How do you plan to draw in new visitors and how will you get people to come back again?
Listed below are some website features that we can offer. It is important to only choose tools that are useful and relevant to your business and clients. Choosing features which are useful and relevant will have a much bigger impact on the future success of the new website than something which looks exciting but adds no real value.
Some of the above features will take time and effort to maintain. As part of your decision on what features to include you should consider who will be maintaining the features and how much time they will be able to commit to this. Don't choose features that need to be constantly updated unless you or a member of staff has the time and commitment required to keep them up-to-date, However if you are able to put in the time, a dynamic website can be a very powerful marketing and communication tool.
Webfuel are proud to announce the launch of our Google Keyword Finder tool. This tool has been part of our online SEO dashboard for our SEO campaign clients for some time, but we are now opening it up for anyone
Does your website take advantage of Google's latest trend, the +1? If you have a website and you want to maximise your traffic you might want to start thinking about whether you should be implementing the +1. Since Google came
We are always being told that ‘content is king’, but what qualifies as good SEO content? How can you create content that is good for your website, good for users, and good for search engines? Here are some key characteristics
Web design, web site layout and content has evolved rapidly over the last 12 to 18 months. So much so that even new websites, launched in the last few months, can look a little dated if following traditional web site