Prior to focussing on what the design of your new website will look like it is important to decide what features and content the website will incorporate so that these can be properly planned into the new layout and design.
When choosing the features and content for your website it is important to consider who your target audience is and what information you would like to convey. How do you plan to draw in new visitors and how will you get people to come back again?
Listed below are some website features that we can offer. It is important to only choose tools that are useful and relevant to your business and clients. Choosing features which are useful and relevant will have a much bigger impact on the future success of the new website than something which looks exciting but adds no real value.
Some of the above features will take time and effort to maintain. As part of your decision on what features to include you should consider who will be maintaining the features and how much time they will be able to commit to this. Don't choose features that need to be constantly updated unless you or a member of staff has the time and commitment required to keep them up-to-date, However if you are able to put in the time, a dynamic website can be a very powerful marketing and communication tool.
High quality content is crucial to the success of any website in order to retain visitors and have a high ranking on search engines. Of course the design of the website is essential in making a good first impression on
With all the experience and knowledge gained from your previous websites a website redesign should be an opportunity to turn your web presence into a success. However due to a lack of proper thought and planning many redesigns can still
Incorporation of video Something else you will start seeing more of within website designs, especially in hero areas, are videos. An example of a website using a video in it's hero area is Coin.Videos are an effective way to communicate