Prior to focussing on what the design of your new website will look like it is important to decide what features and content the website will incorporate so that these can be properly planned into the new layout and design.
When choosing the features and content for your website it is important to consider who your target audience is and what information you would like to convey. How do you plan to draw in new visitors and how will you get people to come back again?
Listed below are some website features that we can offer. It is important to only choose tools that are useful and relevant to your business and clients. Choosing features which are useful and relevant will have a much bigger impact on the future success of the new website than something which looks exciting but adds no real value.
Some of the above features will take time and effort to maintain. As part of your decision on what features to include you should consider who will be maintaining the features and how much time they will be able to commit to this. Don't choose features that need to be constantly updated unless you or a member of staff has the time and commitment required to keep them up-to-date, However if you are able to put in the time, a dynamic website can be a very powerful marketing and communication tool.
Our last post looked at 5 simple ways to get more visitors to your ecommerce website. But if you are getting the visitors, but still not getting the sales, what can you do? You know you've got a great store,
Having a blog can seem like a lot of work at times. To make it worthwhile we recommend you post at least twice a month, but ideally weekly. Posting regularly can give your website a big boost in search engine
We're big fans of web privacy at Webfuel. We've posted about Do Not Track (DNT) in the past. DNT is a mechanism by which web users can change a setting in their browsers which tells every website that they visit
One of the most important things you can do to give you site a boost in search engine results is to regularly add new content to the website. The amount of content on a website, and the frequency with which