Prior to focussing on what the design of your new website will look like it is important to decide what features and content the website will incorporate so that these can be properly planned into the new layout and design.
When choosing the features and content for your website it is important to consider who your target audience is and what information you would like to convey. How do you plan to draw in new visitors and how will you get people to come back again?
Listed below are some website features that we can offer. It is important to only choose tools that are useful and relevant to your business and clients. Choosing features which are useful and relevant will have a much bigger impact on the future success of the new website than something which looks exciting but adds no real value.
Some of the above features will take time and effort to maintain. As part of your decision on what features to include you should consider who will be maintaining the features and how much time they will be able to commit to this. Don't choose features that need to be constantly updated unless you or a member of staff has the time and commitment required to keep them up-to-date, However if you are able to put in the time, a dynamic website can be a very powerful marketing and communication tool.
Why should I use a Content Management System (CMS)? That is a question we get asked almost daily by both our current and potential clients. The truth is, a client almost needs to feel the pain of a static website before
With an estimated 45% of all web browsing now happening on mobile devices it has never been more important to ensure that your e-commerce site is mobile responsive. If your e-commerce framework is not mobile friendly you are quite literally
We've recently been having a lot of fun exploring the power of Microsoft Cognitive Services for a project we are working on. Microsoft Cognitive Services are part of Microsoft's Cloud offering (also known as Azure). The services are split down
Every e-commerce store has visitors that drop-out at the checkout stage. It is unavoidable as some visitors aren't really there to buy, they are just there to price up something they may want to buy later. But even so there