Prior to focussing on what the design of your new website will look like it is important to decide what features and content the website will incorporate so that these can be properly planned into the new layout and design.
When choosing the features and content for your website it is important to consider who your target audience is and what information you would like to convey. How do you plan to draw in new visitors and how will you get people to come back again?
Listed below are some website features that we can offer. It is important to only choose tools that are useful and relevant to your business and clients. Choosing features which are useful and relevant will have a much bigger impact on the future success of the new website than something which looks exciting but adds no real value.
Some of the above features will take time and effort to maintain. As part of your decision on what features to include you should consider who will be maintaining the features and how much time they will be able to commit to this. Don't choose features that need to be constantly updated unless you or a member of staff has the time and commitment required to keep them up-to-date, However if you are able to put in the time, a dynamic website can be a very powerful marketing and communication tool.
You may have heard a new buzzword recently. IoT, or Internet of Things, but what exactly is IoT and why are some companies getting very excited about it? IoT describes the idea that the internet is becoming much more than
If you're interested in where you rank on Google, and where your competitors are ranking, then a natural thing to do is to enter your search terms into Google and have a look. Unfortunately this doesn't always give you the
We have moved into the cloud. Our content management system (CMS) which runs our client sites now runs 100% within Microsoft's Azure cloud hosting environment. All our other hosted web applications are following along soon. This move brings a number
If you're considering entering the world of e-commerce then one of the most important decisions you can make is which e-commerce software to use. But first it helps to think about what the key features of an e-commerce store are.