Features to Include in a Website
05 June 2013

Features to Include in a Website

Prior to focussing on what the design of your new website will look like it is important to decide what features and content the website will incorporate so that these can be properly planned into the new layout and design.

When choosing the features and content for your website it is important to consider who your target audience is and what information you would like to convey. How do you plan to draw in new visitors and how will you get people to come back again?

Listed below are some website features that we can offer. It is important to only choose tools that are useful and relevant to your business and clients. Choosing features which are useful and relevant will have a much bigger impact on the future success of the new website than something which looks exciting but adds no real value.

News system/Blog (great for seo)
Event Calendar
Search function
Member signup / additional features
Newsletter signup
Photo gallery
Restricted access area
Downloadable documents
Online directory
Appointment bookings

Slide show
360° virtual tour

Contact form
Quote request
Application form (employment, membership etc.)
Registration/booking form
Order form

Online Store
Customer reviews
Star ratings
Weekly/monthly specials
Product of the month/week
Related items
Reward points system
Link to specifications pdf’s
User videos
Discount vouchers
PayPal integration
Payment gateway integration

Social Media
Link to Facebook page
Link to Twitter account
Facebook 'like' button
Facebook news feed
LinkedIn profile
Twitter latest tweets
'Share' button
Pinterest/Flickr feeds

Maps (Google, Bing etc.)
Commenting engine for your blog or products


Some of the above features will take time and effort to maintain. As part of your decision on what features to include you should consider who will be maintaining the features and how much time they will be able to commit to this. Don't choose features that need to be constantly updated unless you or a member of staff has the time and commitment required to keep them up-to-date, However if you are able to put in the time, a dynamic website can be a very powerful marketing and communication tool.

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