If you have found this article it's likely that you've been allocated the job of writing a web design brief, either for a brand new website or a redesign of a current website. Get it right and you have a great starting point for a successful website development. Get it wrong and the end result could be seriously compromised, in addition to budgets and delivery being negatively affected.
The web design company will need to have a good overview of your company so they can get a feel for the design and structure of your website. Also, the more they understand your company the more able they are to add value with ideas and suggestions. Areas to cover may include:
If you already have an existing website then include the web address in the brief and cover the following points. It may useful to get feedback from both staff and clients for parts of this section.
Please describe your target audience in as much detail as possible.
You must now examine what you need from the new website. It is here that you'll need to define exactly what the primary aim of the project is and what effect it should have on your business objectives. A good starting point would be to consider the following:
The website should be an extension of any current branding or advertising that you have. Provide your website design company with:
An area that is often overlooked is copywriting. Have you got the copy text ready to go onto your website? Do you have the resources or skills to create and supply the text to go on the website? If the answer to these questions is no, you will need a web copywriter as well - we can put you in touch with excellent copywriters who provide this service if necessary.
You should outline any special technical requirements that your company might have:
A good website design company will always ensure that your website is well optimised for search engines. However if your target key phrases are highly competitive then some ongoing promotion may also be required, such as :
It is important to outline any unmovable deadlines, should part or all of the project be required to coincide with a fixed event. Also inlcude preferred delivery timescales and your budget for the project.
If we can help you with this, just call us on 01509 852 188 to have a chat about it. Good luck with writing your website design brief and don't forget to include us on your list of companies to tender for the development work ...
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