What's happening in Web Design? (Part 2)
22 January 2015

What's happening in Web Design? (Part 2)

Incorporation of video

Something else you will start seeing more of within website designs, especially in hero areas, are videos. An example of a website using a video in it's hero area is Coin.
Videos are an effective way to communicate something technical or new when words just don’t cut it. However due to the large amount of data they take to load and run (especially on mobile devices and internet with data caps), careful consideration should be given as to their value when incorporating into a homepage design.

HTML5 animations

In 2014 and 2015 expect to see an increase in use of HTML5 in design, to animate different parts of a web site. We love the cool things, and we love it even more when we get to use it. Just, do us all a favor, don’t go overboard.

Fonts with personality

Web designers are at last enjoying typography freedom! After beeing shackled to using web safe fonts for many years, there are now several ways to use non-system fonts on a website. One web design trend with type we can expect to see more of is fonts with personality.

“Fonts with personality” are fonts that can stand on their own within a design. They are not your standard serif or san-serif font that have been so overused by web site designers in the past. Designers are starting to find different fonts to add to their arsenal that add a little personality and uniqueness to their designs.

Flat design

With the release of Windows 8 followed by Apples iOS7, came the design aesthetic most commonly known as “flat design.” This describes a design style which drops major design elements that give the illusion of 3 dimensions such as drop shadows, textures and gradients. and is focused on a minimalist use of simple elements, typography and flat colors.
A flat design style allows for a web design to be more streamlined and efficient. It creates a backdrop for users to easily navigate, scan and find information whilst still looking visually appealing. It also makes a responsive web design easier to implement.

To see the above design elements used as part of a web site design, you need to go no further, just scroll through the rest of our web site to see these features in action. Should you wish to update your website give us a call and we'll happily chat through some ideas. Should they be based on modern or traditional website designs.

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