Why should I use a Content Management System (CMS)? That is a question we get asked almost daily by both our current and potential clients. The truth is, a client almost needs to feel the pain of a static website before they can fully understand and appreciate the advantages of a CMS-driven solution.
A lot of our customers started off with template-based systems or used very basic administrative tools to maintain their websites. These usually work well initially, when the sites are smaller and have less content, but over time these sites grow organically, and as the amount of content increases, so do the challenges of maintaining it. What used to take just one person to manage now takes many. In many cases, the organization will have a person (or group of people) responsible for writing the content, and another person or group (usually IT or web developer) responsible for implementing the changes. This process tends to be very inefficient and takes more time and costs more money than is necessary.
In addition, as more and more pages are added to the website, it often becomes necessary to create new layouts and arrangements to accommodate this new content. Changes to the layout and appearance of the website often mean that a programmer will need to be involved in the creation of these new pages and layouts. In the end, the website is comprised of numerous page templates, countless pages of content, and multiple content authors with no real system to manage everything.
CMS platforms are put into place to accommodate these issues. First and foremost, a CMS makes your website: easier to use, less expensive to maintain, and more secure. Here are some more benefits of a CMS:
So why should I use a CMS? You should use a CMS because it will allow your organization to have complete control over its website without the need to pay excessive and recurring development fees for almost daily, routine website updates.
We are please to announce the launch of our FREE social media marketing platform. Our platform simplifies and streamlines the job of posting content to Facebook, Twitter & LinkedIn. Using the platform you can: Write a post once and automatically
AdWords is complicated, very complicated, and there are lots of things to consider when setting up an AdWords campaign. Here we've listed a few of our favourite tips and tricks. The kind of things we often find when we review a
You've probably heard about the cloud, but do you really know what it is, and how it can help your business. The term cloud can be used to mean a number of different things. In terms of home computing it
Many clients have found our Campaign Manager software an invaluable tool for keeping in touch with their suppliers, contacts and leads. Here we share some of our tips on producing an effective newsletter campaign. 1. The Subject Line and Sender All