If you keep yourself up-to-date in online marketing or are the person responsible for maintaining your company website, then no doubt you will have come across the latest term in usage regarding a website’s design and build – responsive design. This article covers the topic from a client’s perspective, answering the topical questions that our clients are coming to us with regarding this subject.
Responsive web design is a web design approach aimed at creating websites which provide an optimal viewing experience (including easy reading and navigation with a minimum of resizing, panning, and scrolling) across a wide range of devices from desktop computer monitors to mobile phones.
To answer this you should first take a look at your website across different devices such as mobiles and tablets. Is the website still functional? Can prospective customers still easily access the most important information? Are the visitor paths you aim to draw people into and business aims of the original website still met?
Next study the statistics behind the users that visit your website. This may be collected by a service such as Google Analytics and your web design company should be able to give you access to them. By looking at how many visitors are accessing your website via a mobile phone or ipad you can assess how important a responsive web design is to you and your business at this precise point in time.
With research predicting that by 2015 more people will access the internet via their phone than their computer, even if you conclude that a responsive website design is not currently a priority, to future proof your website a responsive design should be something to consider when you next think about a redesign for your website.
With Responsive Design, your web design company will create one design that will automatically adapt itself based on the screen size of the viewing device used. This approach offers several advantages over the traditional method of maintaining separate mobile and desktop based websites.
Do you need help with an assessment of your current website or with the development of a responsive version of your website? We can help! Call us on 01509 852 188 for a free consultation.
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