We are often asked how our bespoke web design process works. This blog post covers the steps we go through for a standard web design project, from conception to launch.
Our design process starts with our designer discussing with you the parameters for the design, your existing logo/branding, the kind of content that the site will contain, sites you like/don’t like. We then produce an initial home page design from scratch and iterate on that design with you until you are 100% happy. We then go on to design inner page templates as required to suit the content that will be going into the site, again these are reviewed and iterated on until you’re happy with the entire design.
We then build the site using fully mobile responsive HTML so the site is search engine friendly, and works well across all devices. We will ensure the site passes the Google Mobile Friendly test so you will get benefit for being a mobile friendly site in mobile search results.
We host our bespoke sites in our easy to use cloud hosted content management system so you can login at any time to add and edit content, and upload files/images. Our hosting service includes the hosting itself, with all ongoing updates to our CMS, daily back up of you site, and business hours’ phone/email support for any questions when using the CMS or about the website itself.
Once a site is setup in the CMS we start to add your content to the website. Depending on the size of the project we may add all the content, or we may agree with you that we will split the task of adding content to the site in order to reduce our costs. We will review all the content to make sure it looks professional across a range of browsers and works well on all device sizes from desktop to mobile phones.
Once all content is added to the site and the site has been fully reviewed and signed off we will launch the site and ensure that it is setup with search engines, Google analytics tracking code and webmaster tools as required.
Once a site is launched we can offer a range of post launch services as required from content generation to search engine optimization campaigns. As our bespoke sites are custom built rather than being templates we can extend them later as required including adding more features such as taking payments online.
Any effective SEO campaign starts with keyword analysis. Before we can decide where to target our SEO efforts we first need to understand what keywords we are going to be getting to Google page 1. Our keyword research revolves around
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We are often asked by clients what they can do to improve their position in search engine rankings. This is not a simple question to answer as there are lots of different factors to consider. In this series we look at
As we've covered in other blog posts one of the key factors in Google's ranking algorithms is the number and quality of in-bound links. But what exactly makes a quality in-bound link, and more importantly how do you get these